Hills Pet Nutrition
Who let the dogs out?
Challenge.
Mostly everyone's heart beats faster when watching cute animal content, making engagement or watch rates go through the roof! However only a fraction of those people actually own a pet, leading to completely worthless paid touch-points. However even worse is the skewed data basis as the powerful algorithmic optimisation works in the wrong direction reaching more and more people that love to engage but do not own a pet!
Approach.
To achieve 100% targeting accuracy and media efficiency we leveraged cmmrcl.ly Audience - a product we built together with ZooRoyal - one of the leading online retailer for pet supplies in DACH. Applying purchase and intent data, we could precisely identify actual pet owners and drive brand impact for Hill’s and increase media budget effectiveness tremendously.
Results.
