Our product development is mainly driven by three simple questions: How do I identify, reach and activate the most relevant audiences for my brand? How can I achieve my marketing and media objectives in the most efficient way? And: How do I create ads that capture and engage my audience in the best way possible way? Our three media products seek to answer those very basic advertiser questions in a comprehensive and integrated way.
With cmmrcl.ly Audience we are leveraging exclusive 1st party data from over 25 leading retailers, publishers and marketplaces. What this allows for: hyper-precise targeting based on real intent via search, browsing & buying behavior of millions of consumers in Germany, Austria and Switzerland.
This allows advertisers to overcome a primary targeting dilemma: Brand awareness does not equal purchase intent.
Conventional targeting based on socio-demographics and interests might ensure low CPMs but inevitably leads to media wastage. Instead of raising product and brand awareness with a broad and potentially non-buying audience, we focus on data-driven branding, targeting users with actual intent.
Powered by our proprietary tech stack, we run fully dynamic cross-platform campaigns - measurable and externally verifiable at every step of the way. We work closely with our agency clients to deliver the media KPIs that will complement their their client's media plans and achieves their set campaign objectives. Media KPIs can be booked on an individual basis or combined across campaign phases.
We offer dynamic creatives, enabling fully personalized and localized campaigns. Leveraging our proprietary tech stack, we ensure that brand and product messaging are finetuned for relevance and context. Our feed-based solutions enable us to streamline workflows and facilitate the automatic creation and optimization of your ads. Deliver the most impactful campaigns with highly targeted ads.
Our innovative Interactive Ad formats are designed to boost user engagement. With a focus on harmonizing social media communication and personalized advertising objectives, we craft a new breed of engagement formats: Experience Ads for guided product discovery, gamification, quiz and choice ads to drive brand interaction and meaningful engagement.