NUK
NUK- How to Reach Parents Who Are Only In-Market for a Short Time?
Challenge.
Reaching the target audience of “parents” or “expecting parents” is a major challenge, as truly relevant users are difficult to identify. With the cmmrcl.ly Parents Bundle, we leverage four top-tier data partners and over 78 million data signals to reach users who are genuinely in-market. This approach minimizes wastage, ensures the media budget is spent effectively, and maximizes campaign efficiency.
Approach.
By leveraging real purchase data and website visitors from REWE, MediaMarktSaturn, NICKIS, and Swissmom, we identified new, exciting, and relevant target groups for NUK’s “Mommy Feel” pacifier.
This approach effortlessly strengthened both brand awareness and purchase intent among NUK’s key audiences.
Results.
Client's Quote
“The targeting quality of cmmrcl.ly takes reaching NUK’s hard-to-identify target audience to a whole new level. We are thrilled with the results and look forward to further activations with cmmrcl.ly for the NUK brand.”
Henning Peters, Senior Manager Paid Social, GroupM