Violife
How can you scale Brand building efficiently?
Challenge.
Especially with big budgets efficiency is key, as even small relative increases yield huge absolute gains in more relevant visibility!
Approach.
We combine various signal sources to achieve a broad coverage of current (quality) and coming/future (quantity) consumers:
- Quality: Leveraging Rewe High-Intent Purchase data we are able to exactly pint point current consumers based on their actual buying behaviour, hence completely avoiding audience leakage.
- Quantity: Substitute products gain popularity, but are far off from mainstream consumption yet. Leveraging platform signals (e.g. interest) we are extending our targeting to reach more consumers on the brink of trying something new.
Results.
